Coco Masuda Studio

hello@cocomasuda.com

T: 1.917.439.6416

F: 1.212.732.2599

40 Harrison St. Ste 33C

New York, NY 10013 USA

Follow
Coco on the web:

 

Also,

• I am on Béhance

 
 
 
 
ABOUT

Born and raised in Tokyo, Japan, coming to US to study in 1979, Coco Masuda is an illustrator, artist, graphic designer, artist's agent, and consultant based in Tribeca, New York City. In other words, it is difficult to define her. With the motherhood and the family circumstances, she had few detours in her creative career in the last 10 years or so, but now she is onto the new chapter in creating, collaborating, and helping others. She formed CoCollaborations, LLC in July, 2017.

Partial Client List:

American Express

Bloomingdale's

Chronicle Books

Crown Plaza

Delta Airlines

Discover

Dow Jones

Essence

Estée Lauder

Guidepost

Heiger International

Kiplinger’s Personal Finance

Marshall Field’s

Merck

Marriott

Penguin Group

Perrier

Pfizer

Random House

Saatchi & Saatchi

Seventeen

Simon & Schuster

Sony Music

Starbucks

St. Martin’s Press

Target Corporation

The Harvard Common Press

The New York Times

The Wall Street Journal

The Washington Post

United Airlines

United Nations

United States Courts

Visa

Wine Spectator

I am influenced by: 

A. M. Cassandre

Gustav Klimt

Modigliani

Magritte

Junichi Nakahara

Peter Sato

Yumeji Takehisa

among many others.

My favorite children’s book artist is Pierre Probst. I loved his “Caroline and her friends” series as a child, and still have the old originals with me.

Recent accomplishments:

  • In 2014, I was commission by Kaoru Kasai, a legendary creative director, to do a series of portrait for an advertising campaign for Itochu Corporation of Japan. The campaign won the grand prize for the prestigious Nikkei Advertising award in 2014. I worked on another campaign for them in 2015. 

  • In March 2015, International Labor Organization (a part of United Nations) decide to use the illustration in my poster, which was originally done by for United Nations's "The Women’s Conference in Beijing", for The International Women’ Day. Then ILO commissioned Coco to design new poster for their Centenary Initiatives. 

  • My illustration, "Equal Rights for Women" was featured in "Resist!", a newspaper distributed during The Women's March 2016. 

2017 - present   CoCollaborations, LLC, NY, Founder & Design Director

2004 - present   Coco Masuda Studio, NY, Principal

2013 - 2015        Forex Japan, Tokyo, President

2012 - 2013        Onishi Project, NY, Managing Director

2007 Spring       FIT, NY, Illustration Dept. Adjunct Professor

1992 - 2003        Freelance Illustrator

1988 - 1989       Cygnus Production, NY, Design Director

1986 - 1991       Quatorze Design, NY, Principal

1984 - 1986       David Curry Design, NY, Graphic Designer

1982 - 1984       Unit, NY, Partner

1983                    Parsons School of Design, NY, BFA

My illustration style developed from that of a graphic designer who could draw using airbrush (flat and graphic), to a more painterly quality (not very popular), then back to the highly graphic style, but now done digitally. All through the different styles, my work has always been colorful, bright, and simple in composition sometimes with decorative details. 

The decline of the illustration market, and the birth of my daughter almost coincided. My workaholic lifestyle no longer worked, and wanting to spend more time with her, I had to make adjustment. 

 

In the fall of 2008, I started painting portraits and cityscapes as fine art in a totally different representational style, and had a solo show at Space Yui in Tokyo the following year to celebrate the 30th year of my coming to US.

With the entrepreneurial gene I inherited from my father, I had several business ventures: 

Unit - Graphic T-shirts company

Quatorze Design - graphic design studio

Onishi Project - I helped found for Nana Onishi of Onishi Gallery

Forex Japan - a shipping and remittance company that I inherited after my father's sudden death, restructured and sold

Now with founding CoCollaborations, LLC, I am officially a rep of Japanese illustrators and calligraphers. I am excited to help other artists succeed and to work on interesting projects with them. 

I hold the second degree in Japanese calligraphy, which I have been taking classes on and off since I was a child. 

 

I never stop evolving as an artist, designer, or an entrepreneur. I want to keep up with the technology, too.  Having a teenage daughter keeps my sensibility young and attune to the trends.